Weather Rocks

by b huberty | Feb 15, 2013
| 1 Comment

Summary:

Weather drives Saint Paul. Weather rocks is a marketing campaign to promote Saint Paul. Put a rock on a string and hang it outside. If it is wet, it is raining. If it is swinging it is windy. If it is covered in snow, it has snowed. No batteries required. It is corny, simple, exportable and memorable. Add rock and roll music, you have weather rocks!

About You

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About You

First Name

b

Last Name

huberty

City

hastings

County

dakota

Country

United States, MN, Dakota County

Website (if you have one)

Names of others who helped contribute to my idea

none

How did you hear about the Forever Saint Paul Challenge?

tpt

About Your Organization (if applicable)

Organization Name (if applicable)

Organization Website

Organization Phone

Organization Address

City

Organization Country

United States

Your idea

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Title of your idea

Weather Rocks

Give us the highlights of your idea for making Saint Paul great (2,000 characters maximum or approx. 250 words)

Weather drives Saint Paul. Weather rocks is a marketing campaign to promote Saint Paul. Put a rock on a string and hang it outside. If it is wet, it is raining. If it is swinging it is windy. If it is covered in snow, it has snowed. No batteries required. It is corny, simple, exportable and memorable. Add rock and roll music, you have weather rocks!

Website address (if applicable)

Innovation

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What makes your idea different or unexpected? (4000 characters maximum or approx. 500 words)

Simple, stupid, memorable, and a refreshing departure from our Iphone, twitter, facebook world. This builds on providing a marketable 'thing' that can be sold or given out to convention visitors.

Impact

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This Entry is about (Issues)

How will your idea make a difference in Saint Paul? (4000 characters maximum or approx. 500 words)

Memorable marketing brings business to Saint Paul. Globally, Saint Paul is known to be a State Capitol and where Prairie Home Companion comes from. This adds another dimension that is more tangible. Irregular round rocks harvested by Minnesota farmers. Hang it on a desk or at home...and if you put the rock on a leash, you get a pet rock.

Sustainability

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Why do you think people will recognize or remember your idea after it comes to life? How might it inspire others to do something similar in their community? (4000 characters maximum or approx. 500 words)

Weather Drives Minnesota and something as 'dumb' as a rock makes it memorable. The rock itself is about as green as it gets. Farmers pick rocks every spring from fields. Any community can adopt the Weather Rock concept.

apolinario sasam said: Lately, the weather patterns have been dramatically changing. Global warming is probably the cause of that one. - Mallory Fleming about this Competition Entry. - 2707 days ago read more >

b huberty updated this Competition Entry. - 2901 days ago

b huberty submitted this idea. - 2901 days ago