TASTE OF THE GREEN LINE

by Cheryl Kranz | Apr 03, 2013
| 1 Comment

Summary:

We will create “Taste of the Green Line”, a multi-purpose event in celebrating the opening of the Green Line to reinforce and energize initiatives born in the CCLRT process and share the dreams detailed in the Thrive MSP 2040 plan.

The interactive event will celebrate visionaries that led to the Central Corridor completion-the first link towards massive urban reknitting of Minneapolis and Saint Paul into a multicultural world-class region, and provide a platform for each community surrounding the 15 Saint Paul transit stations to promote themselves. Engaging emerging groups such as Irrigate, the University Avenue Improvement District, and similar to tell their story, and share dreams for the future enables unique brandscapes to emerge.

“Taste of the Green Line” unfolds at each station focusing on residents, businesses, housing and cultural amenities; showcasing the soul of each area through art, dance, and culinary experiences that reflect each community. We will leave a mark at each station that captures that essence in a permanent way.

Messages and plans of Central Corridor organizations already in place or emerging will create brandscapes that yield rich stories that encourage visitors to return.

Working with each community, we will build upon Green Line social media to promote the event and encourage engagement -perhaps some apps that guide us into each neighborhood? We envision this as the first of many metro events dedicated to reknitting our metro area into one cohesive whole bringing peoples from all communities together- striving to achieve more social, economic and cultural benefits.

About You

read more ↓↑ hide↑ hide

About You

First Name

Cheryl

Last Name

Kranz

City

Minneapolis

County

Hennepin

Country

United States, MN, Hennepin County

Website (if you have one)

Names of others who helped contribute to my idea

Susan Diamond

How did you hear about the Forever Saint Paul Challenge?

About Your Organization (if applicable)

Organization Name (if applicable)

THE TASTE OF THE GREEN LINE COLLABORATIVE

Organization Website

Organization Phone

612 242 5630

Organization Address

City

Minneapolis

Organization Country

United States

Your idea

read more↑ hide↑ hide

Title of your idea

TASTE OF THE GREEN LINE

Give us the highlights of your idea for making Saint Paul great (2,000 characters maximum or approx. 250 words)

We will create “Taste of the Green Line”, a multi-purpose event in celebrating the opening of the Green Line to reinforce and energize initiatives born in the CCLRT process and share the dreams detailed in the Thrive MSP 2040 plan.
The interactive event will celebrate visionaries that led to the Central Corridor completion-the first link towards massive urban reknitting of Minneapolis and Saint Paul into a multicultural world-class region, and provide a platform for each community surrounding the 15 Saint Paul transit stations to promote themselves. Engaging emerging groups such as Irrigate, the University Avenue Improvement District, and similar to tell their story, and share dreams for the future enables unique brandscapes to emerge.
“Taste of the Green Line” unfolds at each station focusing on residents, businesses, housing and cultural amenities; showcasing the soul of each area through art, dance, and culinary experiences that reflect each community. We will leave a mark at each station that captures that essence in a permanent way.
Messages and plans of Central Corridor organizations already in place or emerging will create brandscapes that yield rich stories that encourage visitors to return.
Working with each community, we will build upon Green Line social media to promote the event and encourage engagement -perhaps some apps that guide us into each neighborhood? We envision this as the first of many metro events dedicated to reknitting our metro area into one cohesive whole bringing peoples from all communities together- striving to achieve more social, economic and cultural benefits.

Website address (if applicable)

Innovation

read more↑ hide↑ hide

What makes your idea different or unexpected? (4000 characters maximum or approx. 500 words)

We will use the opening of the Green Line as a celebration of the broader vision of Thrive MSP 2040-positioning Saint Paul as part of a multicultural, diverse world class region. CCLRT efforts represent a tangible outcome of successful collaboration of Saint Paul, Minneapolis and surrounding areas to achieve a common goal.
The Opening provides the impetus to showcase 15 authentic citizen-designed brandscapes reflecting unique human stories and experiences that depict history, diversity, amenities and aspirations of communities surrounding each station. Viewed together, the unique elements, as Charles Landry suggests, “drive the identity and galvanize citizens” of Saint Paul.

Impact

read more↑ hide↑ hide

This Entry is about (Issues)

How will your idea make a difference in Saint Paul? (4000 characters maximum or approx. 500 words)

We make a difference by fostering grassroots creativity and innovation that lead to reimaging identities within each neighborhood. Identification of concerns and uncertainties provides a platform for improvement.
Brandscape storytelling creates economic and cultural change. Our “Taste of the Green Line” builds on Saint Paul’s greatest resource, the people’s imagination, tenacity and courage. Food, art, performances and interactive technology illustrate the unique stories of values, dreams, passion, and uncertainties of community members. The resulting neighborhood “brand”- while fostering awareness and understanding, also markets the social, environmental and economic elements of each neighborhood locally, throughout the state, and nationally.

Sustainability

read more↑ hide↑ hide

Why do you think people will recognize or remember your idea after it comes to life? How might it inspire others to do something similar in their community? (4000 characters maximum or approx. 500 words)

The process of designing the event message in each area becomes a tool for continuing change. It empowers the citizens of each community to dream and leverage their passion, resourcefulness, and ingenuity as they challenge the status quo while solving problems and celebrating pride in their neighborhoods. Through continuing involvement, they adopt the challenge to “be the best and most imaginative for the world”.
Creating awareness of each neighborhood through brand development and subsequent marketing efforts also provides the motive for on-going visits to explore, shop, and dine. As initial visitors return, they contribute to the local economy.

lmh lhjl said: Living green is very important. It will take us away from any disaster. - YOR Health about this Competition Entry. - 2552 days ago read more >

Cheryl Kranz submitted this idea. - 2795 days ago