Shop While Your Kids Read

by Prem Nair | Apr 03, 2013
| 1 Comment

Summary:

Readers Today; Leaders Tomorrow.
Today’s well-heeled kids are either tied up in lot of after school activities and the kids in underprivileged families do not have the right books to read. How about solving this shortage of time and money with a single solution that can create an enormous and lasting impact in the community?
Most parents spent lot of time in grocery stores. What if the grocery store offers a pleasant reading experience to your kids while you shop! Yes, this could very well be true. In concert with ecosystem partners such as Retail Stores, Publishing Partners, and Volunteer Organizations in target communities, we can create an extra-ordinary reading intercept point for kids. I believe that we can fight and end “Knowledge Poverty” through this simple but an effective “shop while your kids read” strategy.
How will this concept really work? Participating retail store will provide an area where parents drop off their kids prior to starting their shopping. Volunteers (high school kids and accredited others) will be available in these designated reading areas to “read along” award winning children’s books. To address the digital divide, working in unison with other corporate partners, we can provide a digital reading experience as well – either on a traditional desktop or on digital hand-held devices. This mentored reading experience will entice the kids to come back to the store while moms (potentially, dads too!) shop. We can offer educational games and other digital contents.

About You

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About You

First Name

Prem

Last Name

Nair

City

Washington DC

County

US

Country

United States, DC, Washington

Website (if you have one)

Names of others who helped contribute to my idea

How did you hear about the Forever Saint Paul Challenge?

Colleague

About Your Organization (if applicable)

Organization Name (if applicable)

First Book

Organization Website

Organization Phone

202 639 0145

Organization Address

City

Washington DC

Organization Country

United States, DC, Washington

Your idea

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Title of your idea

Shop While Your Kids Read

Give us the highlights of your idea for making Saint Paul great (2,000 characters maximum or approx. 250 words)

Readers Today; Leaders Tomorrow.
Today’s well-heeled kids are either tied up in lot of after school activities and the kids in underprivileged families do not have the right books to read. How about solving this shortage of time and money with a single solution that can create an enormous and lasting impact in the community?
Most parents spent lot of time in grocery stores. What if the grocery store offers a pleasant reading experience to your kids while you shop! Yes, this could very well be true. In concert with ecosystem partners such as Retail Stores, Publishing Partners, and Volunteer Organizations in target communities, we can create an extra-ordinary reading intercept point for kids. I believe that we can fight and end “Knowledge Poverty” through this simple but an effective “shop while your kids read” strategy.
How will this concept really work? Participating retail store will provide an area where parents drop off their kids prior to starting their shopping. Volunteers (high school kids and accredited others) will be available in these designated reading areas to “read along” award winning children’s books. To address the digital divide, working in unison with other corporate partners, we can provide a digital reading experience as well – either on a traditional desktop or on digital hand-held devices. This mentored reading experience will entice the kids to come back to the store while moms (potentially, dads too!) shop. We can offer educational games and other digital contents.

Website address (if applicable)

Innovation

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What makes your idea different or unexpected? (4000 characters maximum or approx. 500 words)

This idea will create a new way of life for parents and kids alike. In an era where everything is converging, this collocated knowledge repository will help create positive disruption to create an impactful community. Grocery stores or retail chains become a knowledge house for kids. The volunteer system in this idea will help the grown up (high-school) kids to give back to community at an early stage.

TV. If kids are entertained by two letters, imagine the fun they'll have with twenty-six. Open your child's imagination. Help them open a book. Through the idea stated, we can create a community of strong readers for today and effective leaders for tomorrow.

Impact

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This Entry is about (Issues)

How will your idea make a difference in Saint Paul? (4000 characters maximum or approx. 500 words)

The impact of the suggested idea is long lasting. This will help especially kids in lower-income families get well exposed to the world of books and educational games. Most parents in the lower-income families will find it challenging to take their kids to libraries or other reading places. This is positive disruption. By encouraging collaboration between existing channels, Saint Paul can leverage the advantages of a strong future generation whose foundations built on reading.

Sustainability

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Why do you think people will recognize or remember your idea after it comes to life? How might it inspire others to do something similar in their community? (4000 characters maximum or approx. 500 words)

In this idea, there are no new elements. The approach is to apply a positive twist to the current way of grocery shopping. We create a new ecosystem. Participating ecosystems providers come together and agree to offer something more than what they typically offered. This model is easily replicable in any community across the US and outside. This idea will bring huge impact to the lives of kids, especially in low-income family areas.

kyleandrei2013 kyleandrei2013 said: Reading habit is very important. People will see to it that they will enjoy a lot of things. - YOR Health about this Competition Entry. - 300 days ago read more >

Prem Nair updated this Competition Entry. - 531 days ago

Prem Nair submitted this idea. - 531 days ago