FunFit Foods

by Monica Heltemes | Apr 09, 2010
| 1 Comment

Summary:

I think change in eating habits need to come from kids and from convenience. Many parents I know serve their kids what they will eat - so the kids dictate what they are eating, instead of the other way around. Chicken nuggets, french fries, chips are examples. Many parents also rely on convenience foods that are easier and faster to prepare for a busy family. Since habits and behaviors like these are hard to change, I propose an idea that would work within these behaviors yet achieve the outcome of healthy eating - therefore decreasing obesity. The idea is frozen, healthy, and balanced meals for kids. A small chicken breast, peas, and a packet of apples (that are pulled out before cooked), for example. On the packaging, under each divided section of food, would be a printed animal or object. Then on the meal outer packaging, there would be a hidden pictures image, in which the kids would find each of the animals or objects that was under each section of food. Or it could be a game, where each hidden object is a clue to a mystery question listed on the outside packaging. The whole point of the printed object under the food, is that it would encourage the kids to EAT what is in the food section, in order to find the object or clue underneath. The outside packaging would have a message to parents/kids on how to use this system and why. Also the packaging would need to appeal to kids, and the item would have to be prominently located at grocery stores, where the kids would see it. If the line of food is successful with kids, a line of adults meals could also be introduced. Another incentive to both kids and adult meals would be "FunFit" points that could be collected from the packaging, saved, and used to redeem for other fit related products - water bottle, pedometer, kid or adult exercise DVD, frisbee, hackey-sack, baseball, etc.

First Name

Monica

Last Name

Heltemes

About You

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First Name

Monica

Last Name

Heltemes

Country

United States, MN

City

Country

United States, MN

City

About You

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About Your Organization

Organization Name

Organization Website

Organization Phone

Organization Address

Your idea

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Name your idea

FunFit Foods

Describe your idea

I think change in eating habits need to come from kids and from convenience. Many parents I know serve their kids what they will eat - so the kids dictate what they are eating, instead of the other way around. Chicken nuggets, french fries, chips are examples. Many parents also rely on convenience foods that are easier and faster to prepare for a busy family. Since habits and behaviors like these are hard to change, I propose an idea that would work within these behaviors yet achieve the outcome of healthy eating - therefore decreasing obesity. The idea is frozen, healthy, and balanced meals for kids. A small chicken breast, peas, and a packet of apples (that are pulled out before cooked), for example. On the packaging, under each divided section of food, would be a printed animal or object. Then on the meal outer packaging, there would be a hidden pictures image, in which the kids would find each of the animals or objects that was under each section of food. Or it could be a game, where each hidden object is a clue to a mystery question listed on the outside packaging. The whole point of the printed object under the food, is that it would encourage the kids to EAT what is in the food section, in order to find the object or clue underneath. The outside packaging would have a message to parents/kids on how to use this system and why. Also the packaging would need to appeal to kids, and the item would have to be prominently located at grocery stores, where the kids would see it. If the line of food is successful with kids, a line of adults meals could also be introduced. Another incentive to both kids and adult meals would be "FunFit" points that could be collected from the packaging, saved, and used to redeem for other fit related products - water bottle, pedometer, kid or adult exercise DVD, frisbee, hackey-sack, baseball, etc.

How do you define your "community"?

I define community as the city I live in, which includes neighborhoods, businesses, schools, and churches.

Tell us how you think the issue of obesity is affecting your community

I see many children with weight issues in my daughters' classrooms and activity classes, even at very young ages (3-8 years). It can be half of the kids, in any given class. It really gets my attention, wondering how so many kids have weight issues and who is making thd food choices at home.

Why should your idea be selected?

I recently went to a "Cooking with the Kids" community ed. class, where moms and dads cooked a few from scratch, healthy meals with the kids. That part of the class was good. But after, I asked the instructor for some ideas on how to prepare fish for kids. And she said, 'well you know kids, they will only eat certain things. It is only fish sticks at our house'. So that is what we are battling with chilhood obesity. The kids often rule what is chosen at the grocery store and eaten. I think by creating fun but healthy convenience foods for kids, it can be used as a starting point to more healthy alternatives and eating. If the kids are inticed to pick FunFit Foods at the grocery store because of the fun packaging, games (hidden picture objects or mystery to solve) and incentives, this will be a starting point to introducing healthier choices. They also can then influence parents to buy the adult version meals, to help them collect more FunFit points, in turn getting the parents, also, into healthier eating habits. And since the foods would be frozen, they would still provide the convenience that so many families rely on.

Martina Yusay said: I guess the students will enjoy to eat if they saw a unique look from their foods. Go! let's make them impress. - Marla Ahlgrimm about this Competition Entry. - 2561 days ago read more >

Monica Heltemes updated this Competition Entry. - 3820 days ago

Monica Heltemes submitted this idea. - 3820 days ago