Edu-tainment Media Campaign--Healthy Eating
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Summary:
A branded media/video campaign that would motivate and excite people about healthy eating. Educational and entertaining approach with a series of short DVD’s lasting 1 minute each that inspires and informs families on quick and easy ways to get a meal on the table! Utilize an on-camera registered dietitian with culinary skills as the host. Distribute the videos through social media networks as well as community access TV channels, healthcare institutions, local health departments and schools. This project addresses a common dilemma – WHAT’S FOR DINNER and LET’S MAKE IT TASTE GOOD AND BE HEALTHY TOO! I have personally written, produced and hosted similar projects. For samples visit: www.lahmayer.com
Approximately 250 words left
First Name
Ruth
Last Name
Chipps
About You
First Name
Ruth
Last Name
Chipps
Country
United States, MN, Houston County
City
La Crescent
Country
United States, MN, Houston County
City
La Crescent
About You
About Your Organization
Organization Name
Lahmayer & Associates, Ltd.
Organization Website
www.lahmayer.com
Organization Phone
507-895-2785
Organization Address
Your idea
Name your idea
Edu-tainment Media Campaign--Healthy Eating
Describe your idea
A branded media/video campaign that would motivate and excite people about healthy eating. Educational and entertaining approach with a series of short DVD’s lasting 1 minute each that inspires and informs families on quick and easy ways to get a meal on the table! Utilize an on-camera registered dietitian with culinary skills as the host. Distribute the videos through social media networks as well as community access TV channels, healthcare institutions, local health departments and schools. This project addresses a common dilemma – WHAT’S FOR DINNER and LET’S MAKE IT TASTE GOOD AND BE HEALTHY TOO! I have personally written, produced and hosted similar projects. For samples visit: www.lahmayer.com
Approximately 250 words left
How do you define your "community"?
My community members are challenged with the daily task of preparing quick, healthy and tasty meals. Southeastern MN residents do not have easy access to educational media tools. I am recognized in the community and this media/dvd tool would be well received.
Tell us how you think the issue of obesity is affecting your community
As a professional registered dietitian I experience first-hand the health effects of a poor diet and lifestyle. Likewise, after education and gradual behavior change, I have seen many people make life-long changes that have enhanced their quality of life and improved their health and risk of disease. People in my community have recently experienced weight gain due to stress-related behaviors. Many have stated that job-related stress has promoted this weight gain.
Why should your idea be selected?
Visual tools are more effective than books or articles when it comes to learning how to choose and prepare healthy foods. I have the expertise and ability to translate healthy living into an media tool that will help inspire and promote change in my communities eating patterns. I can videotape and produce high quality DVD's that are cost-effective.
 | Bentley Rogers said: It's good to promote this kind of campaign to help spread the awareness of the importance of healthy eating. - BentleyForbes about this Competition Entry. - 745 days ago read more > |
| Becky Gonzalez-Campoy said: I like Ruth's idea. It's a concept I'm working to implement at our local high school. In this case it would be teenagers creating a ... about this Competition Entry. - 2191 days ago read more > |
 | Ruth Chipps updated this Competition Entry. - 2196 days ago |
 | Ruth Chipps submitted this idea. - 2196 days ago |
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