e-Magine! (Imagine!)

by Ange Hwang | Aug 31, 2010
| 1 Comment
Competition Winner

This entry has been selected as a winner in the
SpectrumTrust Multicultural Endowment competition.

Summary:

AMA proposes an innovative project - e-Magine! (Imagine!). The e-Magine! is designed as Youth of Color Technology Employment Project, will support 60 at-risk/refugee youth employment opportunities through working on multi-media channels, including: Cable TV/HD Radio/Website-YouthInCharge.

The Project Goals are: 1) to support youth of color with a new kind of youth culture/employment offering, and address social prejudice toward youth of color at the same time; 2) to utilize multi-media and informational technology to motivate youth and their targeted audience to voice out their concerns, stand up for social injustice; and 3) to advocate for appreciation of youth contribution to the society, and eventually to change people's attitudes of "ViolentYoungMen", and to support youth of color more.

The e-Magine! will: 1) employ/train 60 at-risk/low-income youth to increase effective use of technology; 2) enhance 60 youth's leadership/business skills for economic self-sufficiency; 3) enhance positive adult-teen interaction opportunities by initiating joint ventures with local business; 4) build up virtual youth network through interactive website-YouthInCharge which we intend to have 1000hits per-month.

e-Magine! will be hosted at both Minneapolis/St. Paul, through our partners. The Project will utilize above innovative approaches to helping youth fulfill their potential and become successful adults through education and employment.

About You

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About You

First Name

Ange

Last Name

Hwang

Title

Executive Director

Organization

Asian Media Access

Country

United States, MN, Hennepin County

About Your Organization

Organization Name

Asian Media Access

Organization Email

Organization Website

Organization Phone

612-376-7715

Organization Address

2418 Plymouth Ave. N.,

Organization City

Minneapolis, MN

Organization Zipcode

55411

Brief description of your organization

Asian Media Access' mission is to "Connect the Disconnected," AMA works to promote the use of media/information technology as a form of education/communication/advocacy, to bring appreciation to the diversity and equality, provide a creative outlet for Asian American & Pacific Islanders (AAPIs), and help AAPIs see how media/technology can be used as tools for social betterment.

Organization Country

United States, MN, Hennepin County

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Your idea

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Name your project

e-Magine! (Imagine!)

Country your work focuses on

United States, MN, Hennepin County

Describe your project. Explain the extent to which it mitigates the effects of racism

AMA proposes an innovative project - e-Magine! (Imagine!). The e-Magine! is designed as Youth of Color Technology Employment Project, will support 60 at-risk/refugee youth employment opportunities through working on multi-media channels, including: Cable TV/HD Radio/Website-YouthInCharge.
The Project Goals are: 1) to support youth of color with a new kind of youth culture/employment offering, and address social prejudice toward youth of color at the same time; 2) to utilize multi-media and informational technology to motivate youth and their targeted audience to voice out their concerns, stand up for social injustice; and 3) to advocate for appreciation of youth contribution to the society, and eventually to change people's attitudes of "ViolentYoungMen", and to support youth of color more.
The e-Magine! will: 1) employ/train 60 at-risk/low-income youth to increase effective use of technology; 2) enhance 60 youth's leadership/business skills for economic self-sufficiency; 3) enhance positive adult-teen interaction opportunities by initiating joint ventures with local business; 4) build up virtual youth network through interactive website-YouthInCharge which we intend to have 1000hits per-month.
e-Magine! will be hosted at both Minneapolis/St. Paul, through our partners. The Project will utilize above innovative approaches to helping youth fulfill their potential and become successful adults through education and employment.

Project starting date

11/01/2010

Project ending date

10/30/2011

Total project budget - required field

$ 153,000

Website URL

Innovation

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What makes your project unique?

Supporting youth of color through media/emerging technologies for self-expression and cultural exchange to combat racism.

A. Educate/Employ inner-city youth of color with concrete opportunities to support their unique needs. The project addresses the cultural needs among at-risk youth first - to create their own cultural identities, before they can help others to eliminate racism, due to their unique barriers: 1) social-environmental risk factors: poverty, lack of economic opportunity, prevalence of crime, social disorganization; 2) prejudice/discrimination which can restrict social/educational/economic opportunities and damage self-confidence and self-esteem; and 3) additional stress from war-related trauma, forced evacuations/escapes, acculturation, intergenerational conflict resulting from differing levels of acculturation in the family. Also the project is to combat the youth of color associated with violence image. Youth of color are perceived as social problems, because of: 1) low self-value leading to risky choices; 2) young men’s missing voices leading to disconnection; and 3) culture/environment of conflict exposes and enlists young men in violence. e-Magine! Initiative has to reduce the above-stated risk factors for youth first, enable to improve self-esteem and feelings of competence in combating the racism next.

B. Utilizing the best practices, the e-Magine! aims to engage youth in technology and multi-media to communicate and increase self-esteem and recognizing these mediums as "Choice of Weapon" to tackle concerned issues surrounding youth of color to combat racism and inequality without feeling isolated or powerless. The e-Magine! adds on valuable components such as educational opportunities and adult-teen mentorship to further enhance youth employment/business skills.

Impact

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Tell us about the social impact of your project as it relates to ONE of these three areas: Education, Employment or Housing

"Employment"

The social impacts e-Magine! created, are: 1) YouthOfColor will have more economic opportunities, and directly improve their status; 2) Developing communication channels among YouthOfColor AND with mainstream society through face-to-face forums, video/radio programs to present healthy youth images on the internet, to express the importance of cultural exchange and understanding of diverse points of views in order to successfully build community-based responses to eliminate racism; 3) Offering social network opportunities for YouthOfColor to channel their energy through learning, working, in order to change surrounding cultures to create environment that values and enriches young people, in return to changing YouthOfColor attitudes and behaviors to respect each other more.

The proposed project brings together YouthOfColor, many of whom are teen moms, homeless or runaway, and from disadvantaged backgrounds to participate in employment to develop skills like: self-expression writing, visual/media production, leadership trainings and community advocacy, which will expand individual self-esteem and leadership skills; promote positive inter-racial relationships and advocate for changes-respecting each others more. With a focus on dismantling racism and developing a community voice with sense of power, such uniqueness builds sustainable ways that bring together best practices to provide education/interact among youth and enable them to prosper.

List any specific activities associated with the project and a timeline for the activities

* Announcing e-Magine! project, conducting outreaches activities among local Student Clubs/Community Centers/Service Agencies to introduce the Initiative (Nov/Dec10).
* Working with partners to host Community Forums in exchange concerns of inter-racial relationship and inequalities toward PeopleOfColor, and strategies of effective cultural exchange (Jan/Feb11).
* Taking the notes from Forums, AMA team will work with at risk youth to develop the on-the-job training Technology/Multi-media Curriculum, utilizing anti-racism strategies from Forum as the framework (Mar/April11).
* Recruiting 60 participants for 10-week SummerTechnologyEmployment (May11).
* YouthOfColor receiving training on anti-racism strategies, radio/video/web design, creative writing, computer animation (June/Sept11).
* Youth get paid in creating products in relationship to the anti-racism strategies, activities like: hosting a daily blog and weekly eNewsletter at the YouthInCharge website to create a support network for the youth, and provide additional outlet through video, radio, ethnic newspaper publicizing issues of youth concerned toward other races.

Please summarize the involvement of people of color in the decision-making of your project

AMA focuses on cultural diversity on an inter- or intra- community basis, and foster diversity at all levels within our board, staff, volunteers and program participants. Since our constituencies include immigrants and refugees of color, with a special focus of Asian American & Pacific Islander (AAPI) communities, which contains a total 48 diverse ethic groups, we see racial diversity as a given, but also focus diversity on age, gender, sexual preference, professions, socio-economic status and abilities. AMA has 100% of representation of people of color in decision-making roles, and AMA has 100% of AAPI women at the executive level, making programming decisions and daily operation and management, along with strong racial diversity staff who actively engaging constituents at all levels.

Please list which communities of color your project will involve and/or impact

This innovative project - e-Magine! is designed to reduce racism and address its impacts through education and employment, with a special focus on Asian American & Pacific Islanders (AAPI), African American, Pan African and Muslim refugee youth, due to the reason these groups have many misunderstandings and distrust persists toward each other, and the mainstream society having toward them.

What age group will your project impact?

Teens/adolescents (13-19 years), Adults (20-60 years).

Which gender(s) will your project focus on?

Male, Female.

What geographic area(s) will your project affect?

Twin Cities Metro Area (specify below).

If you selected either Twin Cities Metro Area or Other above, please specify or identify the area

Participants will be recruited from the poorest metro neighborhoods - North Minneapolis and St. Paul Midway areas.

Sustainability

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What stage is your project in?

Operating for 1‐5 years

If your project is a collaborative effort, please list the other organizations involved

All partners will work collaboratively to plan, implement, and support community advocacy activities, they are: 1) Broadway Community School (Teenage Pregnancy Prevention/Parenting Support Alternative School): Mary Pat Sigurdson/ District Coordinator/msigurds@mpls.k12.mn.us, Role: Referring, Serving as Work site; 2) Urban Youth Conservation (Serving African American at risk youth): Ferome Brown, CEO/651-329-5529/uycceo@aol.com, Role: Recruiting, Facilitating Community Forums; 3) New Millennium Academy (Serving at risk Hmong Youth): Yee Yang/ED/yyang@nma-edu.org, Role: Assisting in curriculum development and recruiting Hmong youth; and 4) Women Consortium of MN (supporting women/girls issues): Lorraine Hart/Director of Admin./info@mnwomen.org, Role: Supporting Community Forum site.

Who or what is expected to change as a result of your project?

Using the multi-media and technology, in order to create communication channels to give actual words in responding to the crisis of the youth, to change the social perception and racism toward youth of color. But more importantly through education/employment, young people are empowered with the employable skills, critical thinking, and analytical skills that they need to succeed in the future.

What information will you provide in the final report to demonstrate the achievement of your results?

* Grant funded activities and evaluations
* Lesson Learnt - the effective strategies to eliminating racism
* Community Forum Notes
* Total number of Youth Participants, Percentage of racial composition and at risk status
* Participations' Stories/Creations through video, radio, writing, & web works
* Press Coverages of e-Magine! Initiative

What methods will be used to gather the information?

* Community Forums' Meeting Minutes, & Sign-In Sheets
* Participants' Application for Employment
* Participants' Work Log, Web Hits, and Satisfactory Survey about their own growth, & effort of eliminating racism
* Audience Feedback about their Attitude Changes toward Participations' Stories/Creations.
* Youth in Charge website

What do you hope to learn about racism and its impact?

We hope to prove that our strategy of eliminating racism is effective. We believe the important aspect is to cultivating existing assets and facilitating change from within - engaging INDIVIDUALS in the community. The project uses youth of color as catalysts to build on the assets existing in the community in a way that is sustainable and brings in positive cross-cultural engagement among people.

What percentage do people of color comprise your board of directors?

100%

Documentation

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Funding sources: Please check all that apply

Individual donations, In-kind donations, Foundations, Local government, State government.

Other

In submitting this application, the applicant agrees to the following (check all boxes)

The applicant will spend the money solely for the purpose stated in the grant award and will return the unexpended portion of the funds, if any. In addition, the applicant will provide an interim and/or final report, as required., The applicant realizes that payment of funds will be at the convenience of the Foundation. The Foundation reserves the right to cancel the grant and/or modify previously agreed-upon payments should such actions be deemed necessary by the Foundation., The applicant understands that the Foundation may review any or all information submitted as part of this request with advisors of the Foundation’s choosing, if deemed necessary by the Foundation., The applicant intends to comply with the terms of the Minnesota Charitable Solicitation Act (MS §309), if applicable..

Martina Yusay said: So interesting for this! I hope this will discuss seriously. - Marla Ahlgrimm about this Competition Entry. - 1517 days ago read more >
e-Magine! (Imagine!) has been chosen as a winner in SpectrumTrust Multicultural Endowment. - 2576 days ago

Ange Hwang updated this Competition Entry. - 2638 days ago

Ange Hwang submitted this idea. - 2638 days ago